Yusuf Er – Digital Marketing Expert

Helping Brands Grow in the Digital World

Hi, I’m Yusuf Er, a digital marketing specialist with a passion for data-driven strategies, e-commerce growth, and innovative marketing solutions. Since 2018, I’ve been helping businesses optimize their online presence, from global retail giants to cutting-edge fashion marketplaces.

My Journey in Digital Marketing

From LC Waikiki to Zalando

I began my career at LC Waikiki, Turkey’s leading merchandising company, where I worked in the E-commerce and Digital Marketing Department. There, I gained hands-on experience in performance marketing, customer acquisition, and online retail strategies.

Eager to expand my knowledge, I pursued a Master’s degree in International Management and Information Systems at Fachhochschule Südwestfalen (Germany). My thesis focused on Machine Learning applications in Sports, blending my analytical skills with emerging tech trends.

Later, I joined Zalando, Europe’s largest fashion marketplace, where I refined my expertise in scaling brands, leveraging AI-driven marketing, and optimizing customer journeys.

For the last years 3 years, I have launched my own digital marketing agency and helping other businesses to support their goals with data driven digital marketing solutions.

What sets me apart?

• Tech-savvy marketer – Merging machine learning insights with marketing strategies.
• 5+ years of experience in digital marketing & e-commerce.
• Data-first mindset – I rely on analytics, automation, and AI for smarter decisions.
• Global perspective – Worked with top brands in Turkey & Europe.